Setting The Scene For You
Setting The Scene For You
7Sports started as a founder’s idea he wanted to make it as easy to organize a cricket tournament as it is to create a WhatsApp group.
But he didn’t just want match tracking he wanted a full ecosystem where managers, players, and hosts could create, auction, and run tournaments for seven sports, starting with cricket.
Timeline
Timeline
4 Months
4 Months
Client
Client
7 Sports
UX Research
UI Designs
Mobile Design
Design System
The Ask
The Ask
The founder’s initial brief was ‘build a tournament app. But when we interviewed real hosts and players in Mumbai, the pain wasn’t hosting it was coordination
-Hosts tracked payments in WhatsApp and Excel.
-Players had no clue about fixtures or team confirmations.
-Auctions were happening manually on paper.
My Approach
My Approach
I led design from zero - design tokens, and product UX.
-Managers who host tournaments.
-Players who join or get auctioned.
-Hosts who run the backend.
User Research
User Research
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Usage-Based Profiles
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
Separate dashboards and task flows for managers, players, and hosts—each tailored to their responsibilities.
Tournament Creation & Match Planning
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
Easy-to-use interfaces for setting up tournaments, defining match formats, team structures, and assigning fees by team or player.
Team & Player Management
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
Tools to onboard teams, manage player lists, and track participation seamlessly.
Live Score Updating
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
Real-time score updates with intuitive inputs for overs, runs, outs, and other cricket-specific stats, ensuring accurate, up-to-the-minute tracking.
Leaderboard Management
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
A clean, accessible interface where players are grouped into auction-ready lists.
Auction Board for Players
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
The management team gained real-time oversight, helping them intervene only when necessary and maintain system-wide trust.
Fast-Paced Player Bidding
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
A streamlined bidding flow that allows price increments to happen quickly, keeping momentum and excitement high during auctions.
The solution
Usage-Based Profiles
Without E-CAS File → Users can upload their wealth details in 7 simple steps, with guided instructions and secure verification.
With E-CAS File → Users upload their E-CAS document, confirm assets, and optionally edit or add more investments all within minutes.
Impact
Separate dashboards and task flows for managers, players, and hosts—each tailored to their responsibilities.
Tournament Creation & Match Planning
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Impact
Easy-to-use interfaces for setting up tournaments, defining match formats, team structures, and assigning fees by team or player.
Team & Player Management
Users without portfolios could create one through interactive prompts. The interface minimized reliance on managers while ensuring users felt supported at every step.
Impact
Tools to onboard teams, manage player lists, and track participation seamlessly.
Live Score Updating
A companion app allowed relationship managers to:
View customer profiles securely.
Respond to queries faster.
Adjust portfolios as per client demands.
Impact
Real-time score updates with intuitive inputs for overs, runs, outs, and other cricket-specific stats, ensuring accurate, up-to-the-minute tracking.
Leaderboard Management
For leadership, we built a desktop interface with state-wise distribution analytics, activity tracking, and client progress reports.
Impact
Automatic leaderboard generation that reflects match outcomes and keeps everyone informed.
Auction Board for Players
For leadership, we built a desktop interface with state-wise distribution analytics, activity tracking, and client progress reports.
Impact
A clean, accessible interface where players are grouped into auction-ready lists.
Fast-Paced Player Bidding
For leadership, we built a desktop interface with state-wise distribution analytics, activity tracking, and client progress reports.
Impact
A streamlined bidding flow that allows price increments to happen quickly, keeping momentum and excitement high during auctions.
A Complete Transformation
Outcomes
Efficiency increased
making it faster and more user-friendly.
Auction engagement soared
creating secure, scalable workflows.
Trust improved
improved response times an customer satisfaction.
User satisfaction grew
contributing to ₹560 crore in Assets Under Management (AUM) growth.
Lessons Learned
Listening to real users helped us
it means reducing unnecessary complexity and focusing on what users truly need.
Fast-paced actions require deliberate design
security, and responsiveness.
Modular interfaces allow the platform to scale
while keeping expert guidance accessible when needed.
Transparency builds trust especially in auction processes
creates long-term loyalty.
Planning, Styles & Design System
A Complete Transformation
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Outcomes
Manual Backend Dependencies
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Broken Onboarding
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Missing Goal-Based Planning
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Lessons Learned
Starting from Zero
I wasn’t handed an existing app but a backend Excel sheet and access to the leadership team. This allowed me to design from the ground up.
User Research & Core UX Laws
We conducted interviews with users and relationship managers to understand their behavior, frustrations, and needs. The design process leaned heavily on:
Team Collaboration
Leading a small but agile team of two, we iterated quickly, testing assumptions, and refining the user journey for both customers and relationship managers.
Planning, Styles & Design System
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Let’s Connect
Helping companies, Product managers, and founders translate big ideas
Let’s Talk Over Coffee
Let’s Connect Over a virtual coffee to get things on rail
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Web Design
Design Systems
Slide Decks
Framer Dev
Wordpress Dev
UI/UX Design
Mobile Design
All Design things you need under one roof
App, Websites, Logos & More
Learn how to grow 💪audience fast in Twitter
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