Mahindra & Mahindra’s cars are everywhere in India. Their marketing team, though, was flying blind when it came to tracking how their showrooms performed online. Each outlet had its own Google Business Profile (GBP), and the data reviews, photos, queries, engagement lived in silos.
The CMO’s brief to us was simple:
“I want to see how Mahindra looks to the world from every showroom in under 30 seconds.”
That meant one unified dashboard that could track GBP health across hundreds of locations, without overwhelming the people managing it.
Mahindra & Mahindra
UX Research
Style Guide
UI Designs
Design Handoff
SAAS
User Journeys
Data Overload
With hundreds of showroom locations, the marketing team struggled to track GBP health metrics without getting lost in layers of data.
Hierarchy-Specific Access
Different levels of the organization required varying degrees of access. A showroom manager should not see national data, while the CMO needed an overview of all locations at a glance.
Reporting Requirements
KPIs needed to be exportable in a format that could be easily shared across teams for strategic decisions.
I spent time with the marketing team to understand their workflows, frustrations, and expectations. The common thread: data exists, but clarity doesn’t.
Designing for Data Limitations
The challenge wasn’t just how much data to show it was how to intelligently filter, segment, and present it based on role, location, and permissions.
Iterative Prototyping
Using rapid wireframes and interactive prototypes, we validated navigation flows, loading strategies, and access permissions before finalizing the design.
