Setting the Context

Setting the Context

Most garages still operated offline, communication was manual, and customers had zero visibility once their car left their sight.


The founder’s vision was clear “Can we make car servicing feel as reliable as food delivery real-time, traceable, and transparent?”


That’s where I came in to design the entire product ecosystem that connects car owners, garages, and the Motoguru operations team in one digital loop.

Timeline

Timeline

6 Months

6 Months

Client

Client

motoguru

UX Research

UI Designs

Mobile Design

Design System

Core Challenge

Core Challenge

The problem wasn’t just digitization it was trust. Customers didn’t trust service centers. Garages didn’t trust customers And the Motoguru team couldn’t verify quality without being physically present.

My Approach

My Approach

I designed a three-sided experience that works like a live service chain:

Customer App - book, track, and verify car servicing with live updates.

Garage Owner App - manage bookings, upload service proofs, and maintain quality assurance.

Admin Dashboard - oversee service progress and performance across all garages.

User Research

User Research

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Usage-Based Profiles

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

Separate dashboards and task flows for managers, players, and hosts—each tailored to their responsibilities.

Tournament Creation & Match Planning

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

Easy-to-use interfaces for setting up tournaments, defining match formats, team structures, and assigning fees by team or player.

Team & Player Management

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

Tools to onboard teams, manage player lists, and track participation seamlessly.

Live Score Updating

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

Real-time score updates with intuitive inputs for overs, runs, outs, and other cricket-specific stats, ensuring accurate, up-to-the-minute tracking.

Leaderboard Management

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

A clean, accessible interface where players are grouped into auction-ready lists.

Auction Board for Players

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

The management team gained real-time oversight, helping them intervene only when necessary and maintain system-wide trust.

Fast-Paced Player Bidding

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Impact

A streamlined bidding flow that allows price increments to happen quickly, keeping momentum and excitement high during auctions.

The solution

Customer App

Let customers feel in control even when their car isn’t with them.

Garage Owner App

Enable garages to document work without friction.

Admin Dashboard

Give the Motoguru team complete visibility and operational control.

Impact

The result was a complete on-demand automotive service ecosystem built on transparency and traceability.

Every action, from car pickup to part replacement, became visible and verifiable.

The design reduced customer uncertainty, manual miscommunication, and data mismatch across teams.

Motoguru didn’t just digitize car servicing it humanized it.

Reflection

This was my first 0→1 product and it taught me what “system design” truly means.

You’re not just designing screens; you’re designing trust loops.

When every user in the ecosystem has different motivations, your job is to align them not by force, but through UX that rewards honesty and clarity.

More Projects Coming

Helping companies, Product managers, and founders translate big ideas into experiences people actually use and love.

Turning trust into conversions

India-wide analytics in under 30 seconds

Let’s Connect

Helping companies, Product managers, and founders translate big ideas

Let’s Talk Over Coffee

Let’s Connect Over a virtual coffee to get things on rail

Web Design

Design Systems

Slide Decks

Framer Development

Wordpress Development

UI/UX Design

Mobile Design

App, Websites, Logos & More

All Design things you need under one roof

Outcomes

Manual Backend Dependencies

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Broken Onboarding

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Missing Goal-Based Planning

All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.

Lessons Learned

Starting from Zero

I wasn’t handed an existing app but a backend Excel sheet and access to the leadership team. This allowed me to design from the ground up.

User Research & Core UX Laws

We conducted interviews with users and relationship managers to understand their behavior, frustrations, and needs. The design process leaned heavily on:

Team Collaboration

Leading a small but agile team of two, we iterated quickly, testing assumptions, and refining the user journey for both customers and relationship managers.

Planning, Styles & Design System

Learn how to grow 💪audience fast in Twitter

Let’s Connect

Helping companies, Product managers, and founders translate big ideas

Let’s Talk Over Coffee

Let’s Connect Over a virtual coffee to get things on rail

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Web Design

Design Systems

Slide Decks

Framer Dev

Wordpress Dev

UI/UX Design

Mobile Design

All Design things you need under one roof

App, Websites, Logos & More

Learn how to grow 💪audience fast in Twitter

More Relevant Projects

solving problems with design the kind that win trust, scale fast, and attract more customers.

Turning a 7-day onboarding into 15 min

India-wide analytics in under 30 seconds

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