When Prasad (the founder of TenTalents) came in with the vision of building a multi-vendor ecommerce platform that could scale like Amazon, the challenge was clear: Design a system that works today, but doesn’t break when 100, 1,000, or 10,000 sellers join tomorrow. This wasn’t just about designing screens it was about designing flows, ownership, modularity, and control.
Mahindra & Mahindra
Data Overload
With hundreds of showroom locations, the marketing team struggled to track GBP health metrics without getting lost in layers of data.
Hierarchy-Specific Access
Different levels of the organization required varying degrees of access. A showroom manager should not see national data, while the CMO needed an overview of all locations at a glance.
Reporting Requirements
KPIs needed to be exportable in a format that could be easily shared across teams for strategic decisions.
I spent time with the marketing team to understand their workflows, frustrations, and expectations. The common thread: data exists, but clarity doesn’t.
Designing for Data Limitations
The challenge wasn’t just how much data to show it was how to intelligently filter, segment, and present it based on role, location, and permissions.
Iterative Prototyping
Using rapid wireframes and interactive prototypes, we validated navigation flows, loading strategies, and access permissions before finalizing the design.
