Turning a 7-day Manual onboarding into 15 min Self Onboarding Flow
Designed a self-service wealth platform that reduced dependency on managers and unlocked ₹560Cr AUM growth.
Web Design
Style Guide
UI Designs
Design Handoff
Responsivness
About the project
This project was about building a marketing website for Snowlake, a modern social media tool. The goal was to create a strong first impression with a fast, clear, and trustworthy web experience. The site needed to convey reliability while also embracing a friendly tech aesthetic.
Timeline
1 Months
Client
Upro Middle East
Desinging A Scalable sports facility booking experience Across UAE
Web Design
Style Guide
UI Designs
Design Handoff
Responsiveness
About the project
a digital platform to simply turf bookings, events and sports facilities management across UAE
Timeline
1 Months
Client
Upro Middle East
The Problems
⚠️ Location Confusion
Users couldn’t easily distinguish facilities by city or venue, leading to frustration in bookings.
🚫 Inconsistent Offerings
Each city had varying sports facilities, but the booking system didn’t adapt well to these differences.
🏗 Scalability Issues
Existing structure wasn’t future-proof—adding new cities or facilities would require rework.
⏱ Operational Bottlenecks
Users needed a faster, more seamless flow from discovery → booking → confirmation.
The Problem
Location Confusion
Users couldn’t easily distinguish facilities by city or venue, leading to frustration in bookings.
Inconsistent Offerings
Each city had varying sports facilities, but the booking system didn’t adapt well to these differences.
Scalability Issues
Existing structure wasn’t future-proof—adding new cities or facilities would require rework.
Operational Bottlenecks
Users needed a faster, more seamless flow from discovery → booking → confirmation.
The Solution
The Solution
Hero Landing Page
Choose city first, eliminating confusion.
Dual Booking Options
Turf booking vs. Event hosting, based on intent.
Scalable WordPress Build
Designed to expand to future U-Pro cities without structural changes.
City-Specific Facility Pages
Show only relevant sports/facilities available at that location
Contact Integration
Direct link to local management teams for event planning.
The Style Guide
Designed a self-service wealth platform that reduced dependency on managers and unlocked ₹560Cr AUM growth.
Dubai
Sharjah
Abu Dhabi
Style Guide
Designed a self-service wealth platform that reduced dependency on managers and unlocked ₹560Cr AUM growth.
Outcomes
consistent UX
Scaled from 1 city (Dubai) to 3 cities (Dubai, Sharjah, Abu Dhabi) with consistent UX.
Reduced booking friction
users now reach booking flow within 2 clicks.
Improved conversion
from website visits to successful bookings.
Fully functional WordPress site live
giving the client autonomy to manage and scale.
Lessons Learned
Location-first navigation
Location-first navigation is essential when offerings vary by geography.
Dual-pathways simplify user intent
recreational vs. corporate booking.
Scalable systems save future effort
design once, expand seamlessly.
Blending UX with development delivery
ensures faster deployment and brand trust.
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solving problems with design the kind that win trust, scale fast, and attract more customers.
Turning a 7-day onboarding into 15 min
India-wide analytics in under 30 seconds
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Let’s Connect Over a virtual coffee to get things on rail
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Outcomes
Manual Backend Dependencies
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Broken Onboarding
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Missing Goal-Based Planning
All data from wealth tracking to portfolio planning was stored in Excel sheets, making it difficult to scale or provide real-time updates.
Lessons Learned
Starting from Zero
I wasn’t handed an existing app but a backend Excel sheet and access to the leadership team. This allowed me to design from the ground up.
User Research & Core UX Laws
We conducted interviews with users and relationship managers to understand their behavior, frustrations, and needs. The design process leaned heavily on:
Team Collaboration
Leading a small but agile team of two, we iterated quickly, testing assumptions, and refining the user journey for both customers and relationship managers.